Gail Nickel-Kailing, Managing Editor of Going Green

A business adviser and problem solver, Gail Nickel-Kailing, managing director, Business Strategies Etc., has been “in the trenches.” More than 20 years of independent consulting, adjunct executive services, and senior positions in a variety of technology and service companies and the US Postal Service, have given her hands-on experience and insight into the challenges of designing, producing, and distributing marketing collateral and other communication documents.

Gail has a special interest in the use of technology to design, acquire, produce, and distribute business communication and promotional materials; and she has a clear understanding of technology’s impacts, capabilities, and limitations.

Ms. Nickel-Kailing is a nationally recognized speaker on a wide range of subjects and brings enthusiasm and a unique blend of experience to the podium. And as an industry analyst and journalist contributing to publications in the US, Canada, India, and Brazil, Gail has covered a number of “beats,” particularly printing and mailing, including print on demand, variable data printing, and direct mail.

Launched in 2001, Business Strategies Etc. provides business planning and marketing services to clients seeking to increase profits through effective marketing and product management processes and implementation of appropriate software and other technology.