Monday, July 14th, 2008
The US Federal Trade Commission (FTC) Bureau of Consumer Protection and the Canadian Competition Bureau - in collaboration with the Canadian Standards Association - each have released guidelines that will help marketers ensure that "green marketing" claims are not misleading.Thursday, June 26th, 2008
Today's mail brought a copy of Really Green by Debra Lynn Dadd. It's a print-on-demand book, printed on 100% post consumer recycled paper on a Xerox iGen. Fits the bill of being a book that is produced by green processes, but it's also a book about "green." Sometimes it's easy to ...Monday, June 9th, 2008
Sustainability: What Being GREEN Really Means and How to Market Your “Greenness” Effectively, June 10-11, 2008, Plainview NY Printing Industries Alliance, Long Island Chapter, and Printing News will co-sponsor two programs on June 10 and June 11 that CEOs, CFOs, environmental/procurement/operations managers, and sales/marketing team members won’t want to miss. Sessions include: How ...Sponsor
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