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Wednesday, August 13th, 2008
More and more graphic designers - and their clients - are asking for "earth-friendly" papers. Forest Ethics has some helpful insight into the process of shifting to sustainable forest products (wood and paper), a process that involves five stages:
Identifying the sources of your wood and paper based products.
Identifying which products ...
Posted in Corporate Sustainability Initiatives, Marketing Strategies, Organizations Worth Knowing | 1 Comment »
Thursday, July 24th, 2008
The old saying, "birds of a feather..." applies to business groups as well as personal groups. In this month's Print magazine (besides some great articles on topography), I found a little piece called "Greens-Keeper" that referred to the Designers Accord. And for direct marketing firms, if you haven't checked out ...
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Monday, July 14th, 2008
The US Federal Trade Commission (FTC) Bureau of Consumer Protection and the Canadian Competition Bureau - in collaboration with the Canadian Standards Association - each have released guidelines that will help marketers ensure that "green marketing" claims are not misleading.
Posted in Corporate Sustainability Initiatives, Events, Green Printing Processes, Marketing Strategies, Miscellany, Organizations Worth Knowing, Uncategorized, Useful Tools and Resources | 8 Comments »
Monday, July 7th, 2008
In 1993, when Adobe® first introduced Acrobat®, they produced a video that took a look at document usage in a "typical" corporate setting. We have indeed come a long way, but it's a frightening thought to imagine that there might be still companies who operate this way.
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Wednesday, July 2nd, 2008
First launched in August 2006, and updated every three months, the Greenpeace "Guide to Greener Electronics" is now in its 8th edition. It ranks the top market leaders of the mobile phone, computer, TV and games console markets according to their policies and practices on toxic chemicals and take-back. It ...
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Thursday, June 5th, 2008
World Environment Day was established by the United Nations General Assembly in 1972 to mark the opening of the Stockholm Conference on the Human Environment. Another resolution, adopted by the General Assembly the same day, led to the creation of UNEP (United Nations Environment Programme).
Shrinking the world's carbon footprint is ...
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Sunday, June 1st, 2008
(For those who prefer to read this document off-line,
you can download a PDF version here)
While wandering the halls at Drupa 2004, I discovered a company printing images on cookies (read about cookies at Drupa 2004 here). I've never been one to pass up a chance to have a cookie and ...
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Tuesday, May 13th, 2008
On Earth Day, April 22, WhatTheyThink hosted a webinar titled "Certifications as Part of a Sustainability Business Strategy," sponsored by Océ North America, which addressed various certification processes as sustainability strategies. This new report, "Printing Goes Green: A WhatTheyThink Primer on Environmental Sustainability in the Commercial Printing Industry," goes the ...
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Tuesday, April 22nd, 2008
Founded in 1992, the World Business Council for Sustainable Development (a CEO-led, global association of some 200 companies around the world) is focused on the belief that business has a critical role to play in the search for sustainable development.
WBCSD has a wide range of documents and case studies ...
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Sunday, April 20th, 2008
When one of your customers - Macy’s, for example - announces a green initiative, look at it as an opportunity..
“In celebration of Earth Week and National Park Week, Macy’s and the National Park Foundation today announced a new partnership to educate, raise awareness and generate funds for parks across the ...
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