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Friday, August 15th, 2008
Any and all comments are greatly appreciated and every post has a place where you can add your comments, thoughts, agreements, or disagreements.
Occasionally comments come directly to me, and I'd like to share one that I received yesterday regarding the post containing a list of paper procurement ideas from ForestEthics ...
Posted in Marketing Strategies, Miscellany | No Comments »
Friday, August 8th, 2008
At the Seybold Seminars Conference 1999 in San Francisco, I got my first glimpse of "e-paper" when John Seely Brown, then director of Xerox PARC, held up a dingy-looking piece of plastic. He said:
"Think of it as the world's first truly erasable paper. You can print today's news on yesterday's ...
Posted in Green Printing Processes, Marketing Strategies, Miscellany | 3 Comments »
Thursday, July 31st, 2008
Thanks to Margie Dana and Sabine Lenz, we now have the whole story about paper made out of rock.
This type of tree-free paper is primarily calcium carbonate, which is a chemical compound commonly found in rock, such as ...
Posted in Green Printing Processes, Marketing Strategies, Miscellany | No Comments »
Tuesday, July 29th, 2008
So how many trucks/vans do you have on the road? Two, ten, 100? Think it's going to be expensive to replace them with alternative fuel vehicles? Chin up, bucky! You could have 220,000 trucks, cars, and vans out there!
Posted in Corporate Sustainability Initiatives, Miscellany | 4 Comments »
Wednesday, July 16th, 2008
No one should make Richard give up his Muppet albums, but I agree - let's ditch the phrase "It's not easy being green!"
Richard starts off his thoughtful commentary with:
"... unless you’ve been trapped in an underwater pyramid for the past 18 months, you know that so-called “green” initiatives—that is, environmentally ...
Posted in Green Printing Processes, Marketing Strategies, Miscellany | No Comments »
Monday, July 14th, 2008
The US Federal Trade Commission (FTC) Bureau of Consumer Protection and the Canadian Competition Bureau - in collaboration with the Canadian Standards Association - each have released guidelines that will help marketers ensure that "green marketing" claims are not misleading.
Posted in Corporate Sustainability Initiatives, Events, Green Printing Processes, Marketing Strategies, Miscellany, Organizations Worth Knowing, Uncategorized, Useful Tools and Resources | 8 Comments »
Thursday, May 22nd, 2008
Three new reports have been added to our Resource section, go to the Reports, Papers, and Studies page to get more details. We will be continuing to add new documents regularly, don't miss any!
State of Green Business - a report from Greener World Media
Get a copy of this January 2008 ...
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Tuesday, May 20th, 2008
Well, folks, we're definitely approaching the top of the "Green" Hype Cycle! How do we know?
We've been told that "green is the new black," taken from the fashion world, and also that "green is the new green," as in money. And everyone wants to go green!
Trademark filings may not be ...
Posted in Events, Marketing Strategies, Miscellany | Comments Off
Saturday, April 26th, 2008
I guess it had to happen!
Dell's director of worldwide environmental affairs, David Lear (formerly HP's vice president of corporate, social and environmental responsibility) wants his company to be the "greenest in the world." And one way they're getting there is by wrapping a desktop computer in bamboo.
But wait, that's not ...
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