Home → Marketing Strategies
Archive for the ‘Marketing Strategies’ Category
Thursday, August 28th, 2008
The Ventura County (CA) Sustainability Council has tackled environmental issues for a number of years, they are not "johnny come lately" players in the green space. The group is in the process of designing a new website and logo and draft designs included the dollar symbol, much to the consternation ...
Posted in Corporate Sustainability Initiatives, Marketing Strategies | No Comments »
Wednesday, August 27th, 2008
Mandy Haggith is a freelance writer, researcher and activist. She has spent the past decade campaigning for the world’s forests, including lobbying at the United Nations, working as a consultant for Greenpeace and WWF and writing articles for Pulp and Paper International and Resurgence magazine.
While researching her book, Paper Trails, ...
Posted in Corporate Sustainability Initiatives, Green Printing Processes, Marketing Strategies | No Comments »
Tuesday, August 26th, 2008
More and more companies are adding "Sustainability Managers" or other folks responsible for corporate sustainability activities; sometimes it help to ask: "What does a sustainability department do?"
GreenBiz.com recently posted a piece explaining it here>> Briefly, author Daniel Winokur tells us that:
Posted in Corporate Sustainability Initiatives, Marketing Strategies, Useful Tools and Resources | 5 Comments »
Monday, August 25th, 2008
There are plenty of ways to use smarter design to reduce materials and energy in the production of printed materials and to ensure that they can be recycled at "end of life." A conversation between Debra Rizzi of Rizco Design and Jonathan Bardelline, GreenBiz Radio, is full of really good ...
Posted in Corporate Sustainability Initiatives, Green Printing Processes, Marketing Strategies, Useful Tools and Resources | 1 Comment »
Friday, August 22nd, 2008
Heidi Tolliver-Nigro, a regular contributor to WhatTheyThink and long time researcher for TrendWatch/Industry Measure, has a post on a blog called The Inspired Economist. She starts off her first post jumping right into the tug-of-war between printed materials and their digital alternatives with:
"In marketing, electronic alternatives are often framed as ...
Posted in Corporate Sustainability Initiatives, Green Printing Processes, Marketing Strategies | 2 Comments »
Wednesday, August 20th, 2008
Greenwashing - or the perception of consumers that they are being misled by a company regarding the environmental practices of the company or the environmental benefits of a product or service (according to Wikipedia) - is something that should be avoided at all costs.
When you're making your "green pitches," check ...
Posted in Corporate Sustainability Initiatives, Marketing Strategies, Useful Tools and Resources | No Comments »
Tuesday, August 19th, 2008
John Simonetta, owner of Proforma Green, a Proforma print distributorship, posted comments about 3M's move to go green on Ecopreneurist. Proforma, the Print Services & Distribution Association's (PSDA) Largest Print Distributor in North America for two years running, is a print distributorship with more than 600 member offices in the ...
Posted in Corporate Sustainability Initiatives, Marketing Strategies | No Comments »
Monday, August 18th, 2008
Monadnock Paper Mills has joined the U.S. Environmental Protection Agency's Climate Leaders program and pledged to reduce its corporate-wide greenhouse gas (GHG) emissions.
What is the Climate Leaders program?
An EPA industry-government partnership, the Climate Leaders program works with companies to develop comprehensive climate change strategies. Partner companies commit to reducing their ...
Posted in Corporate Sustainability Initiatives, Green Printing Processes, Marketing Strategies, Useful Tools and Resources | No Comments »
Friday, August 15th, 2008
Any and all comments are greatly appreciated and every post has a place where you can add your comments, thoughts, agreements, or disagreements.
Occasionally comments come directly to me, and I'd like to share one that I received yesterday regarding the post containing a list of paper procurement ideas from ForestEthics ...
Posted in Marketing Strategies, Miscellany | No Comments »
Friday, August 15th, 2008
Google - that company whose motto is "Don't Be Evil" - is also going green. Here is a little video snippet showing some of the things they are doing to be more sustainable. If a 10-year old company with around 10,000 employees can make the effort to minimize their carbon ...
Posted in Corporate Sustainability Initiatives, Marketing Strategies | 2 Comments »