Archive for the ‘Events’ Category

2008 Print Green Summit

Friday, August 1st, 2008

May 7, the Print Green Summit was held in Seattle WA, and I missed it! If you did too, you can learn a little more here.

The Green Movement: Influencing Print & Image

Friday, July 25th, 2008

(Click on the invitation to read the "fine print.") If you're in Chicago on July 30, pop into The Green Movement: Influencing Print & Image Seminar, sponsored by Argus Press, at the East Bank Club. Lunch is at 11:30 AM and the presentation starts at 12:00 noon. Read more about it ...

Getting in the heads of your print buyers

Wednesday, July 23rd, 2008

One of the best ways to understand your customers is to attend the trade events they attend. You'll learn about the hot issues and challenges they face as well as hear their comments and responses. Print buyers have their "trade" events too, and one you'll want to attend this one ...

Before greenwashing becomes a federal offense

Monday, July 14th, 2008

The US Federal Trade Commission (FTC) Bureau of Consumer Protection and the Canadian Competition Bureau - in collaboration with the Canadian Standards Association - each have released guidelines that will help marketers ensure that "green marketing" claims are not misleading.

You only have yourself to blame…

Tuesday, July 8th, 2008

If you don't - or your staff doesn't - get to at least one "green" industry event this year, you only have yourself to blame. You can't miss them; there are physical and virtual events happening nearly weekly. We hope to list them all! Consider WTT Going Green the place you ...

The Greenest Show on Earth

Friday, July 4th, 2008

Regardless of your political persuasion, the Democratic National Convention is an event to examine from both the good and bad side of "Green" events. The efforts being made to turn this into the "greenest convention ever," as described in the Wall Street Journal article, The Greenest Show on Earth, sometimes involve ...

Really Green - A Practical Guide

Thursday, June 26th, 2008

Today's mail brought a copy of Really Green by Debra Lynn Dadd. It's a print-on-demand book, printed on 100% post consumer recycled paper on a Xerox iGen. Fits the bill of being a book that is produced by green processes, but it's also a book about "green." Sometimes it's easy to ...

Making Your Tradeshow Booth Green - the Xerox Way

Monday, June 9th, 2008

Last week in Making Your Trade Shows Green, we offered some advice from event organizer and exhibit designer/manufacturer MC2. You can get a copy of a handy little presentation that outlines lots of ways to ensure that trade show participation "treads lightly" on the environment. At drupa, Xerox has taken the ...

Celebrate World Environment Day - June 5

Thursday, June 5th, 2008

World Environment Day was established by the United Nations General Assembly in 1972 to mark the opening of the Stockholm Conference on the Human Environment. Another resolution, adopted by the General Assembly the same day, led to the creation of UNEP (United Nations Environment Programme). Shrinking the world's carbon footprint is ...

Making Your Trade Shows Green

Wednesday, June 4th, 2008

The spring trade show season is pretty much coming to an end; and with the close of drupa 08 we'll have a little breather before the fall season begins again. So now is a good time to start thinking about how to make your booth "greener" for the next event ...