Archive for the ‘Corporate Sustainability Initiatives’ Category

Economics - One of the 3 E’s of Green

Thursday, August 28th, 2008

The Ventura County (CA) Sustainability Council has tackled environmental issues for a number of years, they are not "johnny come lately" players in the green space. The group is in the process of designing a new website and logo and draft designs included the dollar symbol, much to the consternation ...

Mandy Haggith, author of Paper Trails, Speaks to WTT

Wednesday, August 27th, 2008

Mandy Haggith is a freelance writer, researcher and activist. She has spent the past decade campaigning for the world’s forests, including lobbying at the United Nations, working as a consultant for Greenpeace and WWF and writing articles for Pulp and Paper International and Resurgence magazine. While researching her book, Paper Trails, ...

What does a “Sustainability Department” do?

Tuesday, August 26th, 2008

More and more companies are adding "Sustainability Managers" or other folks responsible for corporate sustainability activities; sometimes it help to ask: "What does a sustainability department do?" GreenBiz.com recently posted a piece explaining it here>> Briefly, author Daniel Winokur tells us that:

Design Choices Reduce the Impact of Printing Operations

Monday, August 25th, 2008

There are plenty of ways to use smarter design to reduce materials and energy in the production of printed materials and to ensure that they can be recycled at "end of life." A conversation between Debra Rizzi of Rizco Design and Jonathan Bardelline, GreenBiz Radio, is full of really good ...

Can Print Marketing be “Green?”

Friday, August 22nd, 2008

Heidi Tolliver-Nigro, a regular contributor to WhatTheyThink and long time researcher for TrendWatch/Industry Measure, has a post on a blog called The Inspired Economist. She starts off her first post jumping right into the tug-of-war between printed materials and their digital alternatives with: "In marketing, electronic alternatives are often framed as ...

The Six Sins of Greenwashing

Wednesday, August 20th, 2008

Greenwashing - or the perception of consumers that they are being misled by a company regarding the environmental practices of the company or the environmental benefits of a product or service (according to Wikipedia) - is something that should be avoided at all costs. When you're making your "green pitches," check ...

3M Goes Green

Tuesday, August 19th, 2008

John Simonetta, owner of Proforma Green, a Proforma print distributorship, posted comments about 3M's move to go green on Ecopreneurist. Proforma, the Print Services & Distribution Association's (PSDA) Largest Print Distributor in North America for two years running, is a print distributorship with more than 600 member offices in the ...

EPA Climate Leaders Program

Monday, August 18th, 2008

Monadnock Paper Mills has joined the U.S. Environmental Protection Agency's Climate Leaders program and pledged to reduce its corporate-wide greenhouse gas (GHG) emissions. What is the Climate Leaders program? An EPA industry-government partnership, the Climate Leaders program works with companies to develop comprehensive climate change strategies. Partner companies commit to reducing their ...

Greening of Google

Friday, August 15th, 2008

Google - that company whose motto is "Don't Be Evil" - is also going green. Here is a little video snippet showing some of the things they are doing to be more sustainable. If a 10-year old company with around 10,000 employees can make the effort to minimize their carbon ...

50 Most Influential People in Pulp and Paper Today

Thursday, August 14th, 2008

A link on Paper Planet sent me to RISI (the company that owns Seybold Reports) to learn more about the "50 Most Influential People in Pulp and Paper Today." The top three are the bosses of Asia Pulp and Paper, International Paper and StoraEnso. Greenpeace and the World Wide Fund for ...