Friday, July 25th, 2008
(Click on the invitation to read the "fine print.") If you're in Chicago on July 30, pop into The Green Movement: Influencing Print & Image Seminar, sponsored by Argus Press, at the East Bank Club. Lunch is at 11:30 AM and the presentation starts at 12:00 noon. Read more about it ...Thursday, July 24th, 2008
The old saying, "birds of a feather..." applies to business groups as well as personal groups. In this month's Print magazine (besides some great articles on topography), I found a little piece called "Greens-Keeper" that referred to the Designers Accord. And for direct marketing firms, if you haven't checked out ...Wednesday, July 23rd, 2008
One of the best ways to understand your customers is to attend the trade events they attend. You'll learn about the hot issues and challenges they face as well as hear their comments and responses. Print buyers have their "trade" events too, and one you'll want to attend this one ...Tuesday, July 22nd, 2008
InfoTrends has a new "green" report out, but you wouldn't know it by the title: Demand Drivers for Printing Paper. Did you know, for example, that 56% of all paper consumed in the United States was recovered for recycling in 2007? Or that the goal for 2012 is 60%? Here's ...Friday, July 18th, 2008
SustainAble is a new book written with the graphic designer in mind. We asked Aaris Sherin, author, to tell us about the process that she went through to produce this unique book, things learned along the way, and her perspective on sustainable design. Yesterday, in Part 1 of our interview, Aaris ...Thursday, July 17th, 2008
SustainAble is a new book written with the graphic designer in mind. As your clients continue to adapt to and provide environmental solutions with their own products, they are demanding it from you, their creative partners. We asked Aaris Sherin, author, to tell us about the process that she went through ...Wednesday, July 16th, 2008
No one should make Richard give up his Muppet albums, but I agree - let's ditch the phrase "It's not easy being green!" Richard starts off his thoughtful commentary with: "... unless you’ve been trapped in an underwater pyramid for the past 18 months, you know that so-called “green” initiatives—that is, environmentally ...Monday, July 14th, 2008
The US Federal Trade Commission (FTC) Bureau of Consumer Protection and the Canadian Competition Bureau - in collaboration with the Canadian Standards Association - each have released guidelines that will help marketers ensure that "green marketing" claims are not misleading.Thursday, July 10th, 2008
Because Going Green is your resource, questions are always welcome and I'll try to track down an expert answer for you. This week, a reader asked: I have heard that paper vellums are inherently environmentally un-friendly because of the process by which they are made. However, I've been looking around, trying ...Tuesday, July 8th, 2008
If you don't - or your staff doesn't - get to at least one "green" industry event this year, you only have yourself to blame. You can't miss them; there are physical and virtual events happening nearly weekly. We hope to list them all! Consider WTT Going Green the place you ...
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