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Archive for July, 2008
Thursday, July 31st, 2008
Thanks to Margie Dana and Sabine Lenz, we now have the whole story about paper made out of rock.
This type of tree-free paper is primarily calcium carbonate, which is a chemical compound commonly found in rock, such as ...
Posted in Green Printing Processes, Marketing Strategies, Miscellany | No Comments »
Wednesday, July 30th, 2008
I don't want any of you to feel like you're running out of reading material!
This week's "must read" is From Trees to Trash - The True Cost of Paper, by Mandy Haggith, Virgin Books, 2008.
According to Raz ...
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Tuesday, July 29th, 2008
So how many trucks/vans do you have on the road? Two, ten, 100? Think it's going to be expensive to replace them with alternative fuel vehicles? Chin up, bucky! You could have 220,000 trucks, cars, and vans out there!
Posted in Corporate Sustainability Initiatives, Miscellany | 4 Comments »
Monday, July 28th, 2008
Earlier this year, Gary Hirshberg, CEO Stonyfield Farm, was on tour for his book Stirring it up: How to Make Money and Save the World. In the following video, he argues that environmentally sustainable business practices can lead to financial benefits in the long run. Take a look.
Posted in Corporate Sustainability Initiatives, Green Printing Processes, Marketing Strategies | 1 Comment »
Sunday, July 27th, 2008
Wouldn't it be great to have a "business GPS" - one where you could just type in "green sustainable printer" as your destination, and hit the ENTER key? Follow the turn-by-turn directions until you've heard the funny sounding canned voice say, "You've arrived at your destination." (From the Green GPS ...
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Friday, July 25th, 2008
(Click on the invitation to read the "fine print.")
If you're in Chicago on July 30, pop into The Green Movement: Influencing Print & Image Seminar, sponsored by Argus Press, at the East Bank Club. Lunch is at 11:30 AM and the presentation starts at 12:00 noon. Read more about it ...
Posted in Events, Green Printing Processes, Marketing Strategies | 1 Comment »
Thursday, July 24th, 2008
The old saying, "birds of a feather..." applies to business groups as well as personal groups. In this month's Print magazine (besides some great articles on topography), I found a little piece called "Greens-Keeper" that referred to the Designers Accord. And for direct marketing firms, if you haven't checked out ...
Posted in Marketing Strategies, Organizations Worth Knowing | No Comments »
Wednesday, July 23rd, 2008
One of the best ways to understand your customers is to attend the trade events they attend. You'll learn about the hot issues and challenges they face as well as hear their comments and responses. Print buyers have their "trade" events too, and one you'll want to attend this one ...
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Tuesday, July 22nd, 2008
InfoTrends has a new "green" report out, but you wouldn't know it by the title: Demand Drivers for Printing Paper.
Did you know, for example, that 56% of all paper consumed in the United States was recovered for recycling in 2007? Or that the goal for 2012 is 60%?
Here's ...
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Friday, July 18th, 2008
SustainAble is a new book written with the graphic designer in mind. We asked Aaris Sherin, author, to tell us about the process that she went through to produce this unique book, things learned along the way, and her perspective on sustainable design.
Yesterday, in Part 1 of our interview, Aaris ...
Posted in Corporate Sustainability Initiatives, Green Printing Processes, Marketing Strategies, Useful Tools and Resources | 2 Comments »