Wal-Mart’s “Earth Month” Eco-Promotion

By Gail Nickel-Kailing on April 22nd, 2008

Never one to miss an opportunity, Wal-Mart has turned Earth Day into a month-long marketing event reaching across TV, radio, print, online and in stores. Note the word print there! What kind of print? Advertising, in-store displays, mini-catalogs, and - yes - some email marketing too. Read the DMNews article here.

These kinds of promotions offer great opportunities for print service providers to deliver green printing solutions to customers who are already in the right frame of mind.