Monday, April 28th, 2008
The WhatTheyThink Earth Day webinar - Certifications as Part of a Sustainable Business Strategy - sponsored by Océ North America and broadcast on April 22, drew a lot of attention. More than 330 registrants indicated that "green" is indeed a topic of interest to the graphic arts industry. (Listen to ...Saturday, April 26th, 2008
I guess it had to happen! Dell's director of worldwide environmental affairs, David Lear (formerly HP's vice president of corporate, social and environmental responsibility) wants his company to be the "greenest in the world." And one way they're getting there is by wrapping a desktop computer in bamboo. But wait, that's not ...Wednesday, April 23rd, 2008
Sunday morning, I trudged out to the end of my sidewalk in my bathrobe, ducking snowflakes, to pick up my Sunday New York Times. I love nothing more than settling in with the Times - particularly the Sunday Magazine and the Book Review. Earth Week's influence extended to the Magazine this ...Tuesday, April 22nd, 2008
Welcome to the WhatTheyThink new special interest section - Going Green. If you think “Green” was the latest buzzword last year, just wait and see what happens in 2008! “2007 will be remembered as the year ‘green’ went mainstream. No longer just the province of ‘tree huggers’ – consumers, corporate America, ...Tuesday, April 22nd, 2008
There are myriad “green” programs and certifications out there, but sometimes it makes sense to develop your own. Here are two companies - one a printer and one a paper merchant - that have developed some unique programs to cut down on the volume of materials that end up in ...Tuesday, April 22nd, 2008
WhatTheyThink publishes written and video interviews with executives from the Graphic Arts Industry daily, and we’ve posted a number from Xerox. A tip of the hat to the Ecopreneurist for scooping us on this interview with Patty Calkins, VP of Environment, Health, and Safety at Xerox. Jeff McIntire-Strasburg, editor/author of Ecopreneurist, ...Tuesday, April 22nd, 2008
Let’s don’t look at this as yet another certification program; but as one of the original certifications. Since 1997, the Printing Industries of Minnesota has offered a certification program called the Great Printer Environmental Initiative. The Initiative is a voluntary program aimed at increasing environmental, health and safety compliance and pollution ...Tuesday, April 22nd, 2008
Founded in 1992, the World Business Council for Sustainable Development (a CEO-led, global association of some 200 companies around the world) is focused on the belief that business has a critical role to play in the search for sustainable development. WBCSD has a wide range of documents and case studies ...Tuesday, April 22nd, 2008
Never one to miss an opportunity, Wal-Mart has turned Earth Day into a month-long marketing event reaching across TV, radio, print, online and in stores. Note the word print there! What kind of print? Advertising, in-store displays, mini-catalogs, and - yes - some email marketing too. Read the DMNews article ...Monday, April 21st, 2008
When a $100 billion company focuses on the “Triple Bottom Line,” it can make a big difference. A comprehensive report of HP’s global citizenship activities centered on three priorities: climate and energy efficiency, supply chain responsibility, and product reuse and recycling. The company’s major accomplishments include: HP found suppliers are making strong ...
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