The Green Movement: Influencing Print & Image

By Gail Nickel-Kailing on July 25th, 2008

(Click on the invitation to read the “fine print.”)

If you’re in Chicago on July 30, pop into The Green Movement: Influencing Print & Image Seminar, sponsored by Argus Press, at the East Bank Club. Lunch is at 11:30 AM and the presentation starts at 12:00 noon. Read more about it here>>

To RSVP to the event email or call (847)-647-7800. The East Bank Club is located at 500 North Kingsbury Street Chicago, IL 60610.

Groups - large and small - that share the “green” mindset

By Gail Nickel-Kailing on July 24th, 2008

The old saying, “birds of a feather…” applies to business groups as well as personal groups. In this month’s Print magazine (besides some great articles on  topography), I found a little piece called “Greens-Keeper” that referred to the Designers Accord. And for direct marketing firms, if you haven’t checked out the Green Marketing Coalition, there’s more below. Read the rest of this entry

Getting in the heads of your print buyers

By Gail Nickel-Kailing on July 23rd, 2008

One of the best ways to understand your customers is to attend the trade events they attend. You’ll learn about the hot issues and challenges they face as well as hear their comments and responses. Print buyers have their “trade” events too, and one you’ll want to attend this one in the fall. Why?

Read the rest of this entry

Effects of the Green Movement on the Printing Paper Market

By Gail Nickel-Kailing on July 22nd, 2008

InfoTrends has a new “green” report out, but you wouldn’t know it by the title: Demand Drivers for Printing Paper.

Did you know, for example, that 56% of all paper consumed in the United States was recovered for recycling in 2007? Or that the goal for 2012 is 60%?

Here’s a bit more from the report: Read the rest of this entry

Going Green talks with Aaris Sherin about her book: SustainAble (Part 2)

By Gail Nickel-Kailing on July 18th, 2008

SustainAble is a new book written with the graphic designer in mind. We asked Aaris Sherin, author, to tell us about the process that she went through to produce this unique book, things learned along the way, and her perspective on sustainable design.

Yesterday, in Part 1 of our interview, Aaris touched on her purpose and some of her discoveries during the research phase. Today, she takes a different tack and discusses philosophy of design and changing cultural issues.

Not only are the contents of this book terrific - and I’ve read it, so I can tell you that! - but the book is a prime example of ways you can use very different production processes.

For example, all the “make ready” and proof sheets were used to bind the book and as end pages.

And instead of a full paper jacket, a “demi-jacket” was created by printing on the reverse of more of the extra sheets that would have gone to waste. Take a look… very clever design! Read the rest of this entry

Going Green talks with Aaris Sherin about her book: SustainAble (Part 1)

By Gail Nickel-Kailing on July 17th, 2008

SustainAble is a new book written with the graphic designer in mind. As your clients continue to adapt to and provide environmental solutions with their own products, they are demanding it from you, their creative partners.

We asked Aaris Sherin, author, to tell us about the process that she went through to produce this unique - and very readable - book, things learned along the way, and her perspective on sustainable design.

Today, in Part 1 of our interview, Aaris touches on her purpose and some of her discoveries during the research phase. Tomorrow read Part 2, when she will take a different tack and discuss cultural issues and a bit of philosophy.

Read the rest of this entry

Richard Romano’s Green Thoughts

By Gail Nickel-Kailing on July 16th, 2008

No one should make Richard give up his Muppet albums, but I agree - let’s ditch the phrase “It’s not easy being green!”

Richard starts off his thoughtful commentary with:
“… unless you’ve been trapped in an underwater pyramid for the past 18 months, you know that so-called “green” initiatives—that is, environmentally responsible and sustainable business practices—are becoming ever more crucial for consumers and, ergo, businesses, and the printing industry (which we could argue has been green for decades) is no exception.”

Read his Green Thoughts on PrintCEO blog here>>

(Would you take anything Muppet-related away from this man?)

Before greenwashing becomes a federal offense

By Gail Nickel-Kailing on July 14th, 2008

The US Federal Trade Commission (FTC) Bureau of Consumer Protection and the Canadian Competition Bureau - in collaboration with the Canadian Standards Association - each have released guidelines that will help marketers ensure that “green marketing” claims are not misleading. Read the rest of this entry

Is vellum environmentally friendly? Inquiring minds want to know…

By Gail Nickel-Kailing on July 10th, 2008

Because Going Green is your resource, questions are always welcome and I’ll try to track down an expert answer for you. This week, a reader asked:

I have heard that paper vellums are inherently environmentally un-friendly because of the process by which they are made. However, I’ve been looking around, trying to find something to back up that claim, and I can’t find a thing!

Sabine Lenz, PaperSpecs, provided the answer for me. Read the rest of this entry

You only have yourself to blame…

By Gail Nickel-Kailing on July 8th, 2008

If you don’t - or your staff doesn’t - get to at least one “green” industry event this year, you only have yourself to blame. You can’t miss them; there are physical and virtual events happening nearly weekly. We hope to list them all!

Consider WTT Going Green the place you need to go to find out what’s happening in the Graphic Arts industry. Here are two sets of upcoming webinars that you should be aware of. Read the rest of this entry